Posted on | July 24, 2014 | Comments Off
TaylorMade golf club and accessories is currently the largest golf manufacturer in the world. Taylormade creates top of the line golf clubs for men, women, and kids as well as golf bags and accessories. The company introduced the metal drivers in 1979 which proved to be successful as it conquered the golfing community. TaylorMade’s parent company Salomon was acquired by Adidas AG in 1997 thus giving birth to the Adidas-Salomon Group.
Since then, the TaylorMade golf company performed business operations in Canada, New Zealand, Great Britain and Japan. Different golfers from amateurs to the professionals on the PGA and European Tour use Taylormade golf clubs and merchandise because of their pioneering and durable quality.
A stroll down golf memory lane
In 1979, an entrepreneur named Gary Adams hired $24,000 on his house and rented a 6,000 square foot building in McHenry, Illinois to fuse the Taylor Made Golf Co. Gary Adams was a huge fan of golf and his risk-taking conception in business centered on his appetite for establishing a company that relied in modernity and innovation. Adams introduced the first Premium Metal wood driver in 1979 which also marked the start of his groundbreaking work that was predicated on his own designs and creations.
During the Professional Golf Association’s (PGA) Merchandise Show in 1979, Taylor Made presented the original stainless steel Metal wood clubs to the public. A lot of skeptics didn’t warm up to the idea of a technological alteration in the golfing industry. Amateur golfers used to ask for advice from professionals and imitated the brands that golfers used during tournaments. Adams knew that in order to earn the approval of his doubters, he needed to advertise and expose his brands through professional golfers and winners in the tournaments.
At the opening year of Taylor Made, Adams handed out metal clubs to 47 professional golfers competing in the 1979 PGA Club Professional Championship. The brand soon found verification as the early doubters were convinced that the metal club is superior to the conventional golf club. Less-skilled golfers and aficionados tried out the model and Taylor Made instantly became the talk in the golfing industry.
The late 80s marked the rise of the Taylor Made Metal woods as the brand began receiving notices on the professional circuit in the United States. In 1983, an average of 60 Taylor Made metal clubs were used in plays weekly and eventually triumphed the national tour. Taylor Made Metal woods also became high in demand in retail outlets and turned out to be the go-to golf clubs across the country. Adam’s innovative work was proven to be successful as metal became the favored material used in producing golf clubs.
When the preference for metal clubs escalated among golfers, other manufacturers followed suit. As Taylor Made became the leading metal club innovator, other companies showed interest in sharing the brand’s size able accomplishment. Taylor Made was acquired by the French ski equipment manufacturer Salomon S.A., and established the brand as one of its subsidiaries.
After the corporate marriage between the two sports companies materialized, Salomon easily weaved its way into the golf market while Taylor Made benefitted from Salomon’s challenging company umbrella. Taylor Made’s metal clubs maintained its lead during the mid-80s as their signature clubs were constantly used in tournaments including the 1984 PGA Championship.
In 1997, Adidas acquired Salomon. This acquisition allowed TaylorMade to take over the golf market which flourished in 2005 as it became the top driver in the golf industry. Taylormade golf clubs and accessories reached their staggering milestone in 2006 when revenues climbed up to a billion dollars.
To this day, TaylorMade golf clubs are still the preferred brand used in the PGA Tour Professionals.
Posted on | July 22, 2014 | Comments Off
Search Engine Optimization (SEO) if done well, could put your site’s ranking on the first page of the searches, if not at least on the top ten. However, SEO is not something that could turn your business overnight into a highly successful and thriving one. The following misconceptions shed light to what SEO actually is:
A. Hiring the best SEO agency will put you to the top of the rankings regardless of the keywords you use. SEO is about keywords. Before you can even think about asking someone to write your page, you should think deep and hard to make sure that the keywords you use will make you come out of the searches. Make sure your keywords are descriptive of your sight and put them in your URL so that users will know what your sight is all about even at a glance.
B. Find the most popular keywords and improve your rankings in a few weeks. SEO is not about finding the most popular keywords. For your site to succeed your keywords should be such that there is a general word that should that should allow it to be searched as well as a qualifier that would make it distinct from the rest of the general term. And since your success would be dependent your website being searched by the users, it would be next to impossible that you would get results within a few weeks. It could take a few months to a year before you see results.
C. You can get away with free directory submissions and still get high rankings as these are reviewed by editors anyway. In SEO, you get what you pay for. Suffice to say, the lower you spend, the lower quality of work you get. Good SEO agencies hire experts to make sure that their clients’ websites get a good shot at the rankings by providing well researched and thought of material. In SEO, quality has a price and you have to be ready to pay for it.
D. Even withe the best of keywords, you will never succeed in SEO if your content is poorly written. If you are to embark on a successful SEO campaign, make sure that your content is such that you will be able to build links to high quality content. This is what successful link building is about.
E. There is no secret keyword density that could increase your ranking site. What you can do with your keywords is to place them strategically in your text where it counts: in the title, in the headers, and in the first sentence of your content. Also, keep in mind to include your keywords in your domain name and URLs. These are the important places where your keywords should be seen. Within the body, you can use words related to your keyword so as to avoid keyword stuffing.
Embarking on an SEO campaign would entail a lot of hard work if you would want it to succeed. Even the selection of keywords, which would form the backbone of your SEO, is very critical. Your keywords should be such that it is not too general so that your site gets lost in the multitude of articles available in the search, nor too specific that you run the risk of not having your article searched. Putting them in places where they matter most is critical as well and it could be what would separate your content from the rest. Of course, your content should be informative, educational and inspiring so that users will gravitate to your site. You must be able to do link-building to emphasize your key words. Being able to link to authoritative sites as edu.com would give your site more authority. Finally, success in SEO will be gained if you already have built the credibility that will push your site to the top of the rankings. And this takes time. There are no such things as quick fixes in SEO.